Your ROAS is lying to you

Meta’s new attribution column just confirmed it.

If you've ever liked anything I've ever posted, this is for you.

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Meta Ads Outage: Get Your Ad Refund From Meta

Quick steps to get your refund for this outage

uGlY aDs DaMaGe My BrAnd

LOL NOPE

Cost Caps VS Lowest Cost: The Ultimate Ad Buying Showdown

ARE YOU READY FOR SOME NUANCE?!

This won't turn your guts into goo

I promise!

Can videos of boats make you a better marketer?

Finding inspo on YouTube

Stop sorting ads by CPA and ROAS

What the heck is the breakdown effect and why does it matter?

Do you trust FB's system? Should you?

Do you trust it too much or too little?

Clients suck. Agencies suck. In-house teams suck. Now what?

The whole system is broken, here's why