This won't turn your guts into goo

Helloooo Haveclues!

I apologize for the hiatus! It’s been a few weeks since my last newsie and A LOT has happened since then, let’s dive straight in:

Creative House Was Amazing

I spent a week in Miami shooting ads with a house full of incredibly talented creators for Adcrate’s Creative House 2023. It was so much fun, inspiring, and quite exhausting. We made some wild and incredible ads. I plan to highlight more about this content in future newsies.

I’m really excited to see how the ads we shot will perform. I’m in a bunch of them, so keep your eyes peeled for me in your feed more!

I’m a Rotten Boy

I joined Rotten as their Head of Growth where I'll be driving performance creative, media buying, and more. I’m still consulting and doing everything else I’ve been doing, but this is one of the main projects I’m focusing on and I hope to see similar success with this as I saw with Lone River Ranch Water.

Since leaving Ranch Water after the acquisition, I've been itching to get back into this kind of ownership, and using this side of my creative brain, and I've already got a bunch of things cooking after just one week with the team. I've been missing this feeling!

These gummy worms have 60% less sugar than Trolli, taste amazing (IMO, they’re more like delicious fruit snacks than gummy worms), and come in compostable packaging. We’re going to take over this whole category.

The branding is nostalgic, badass, punk, and I’m having so much fun working on it already.

I’ll be sharing nuggets from our journey here and potentially in some other avenues soon…