If you’re serious about ads, read this

Helloooo Haveaclues!

One of my biggest pet peeves is people spouting baloney hacks based on their limited experience or success with just one cool brand (success that likely could’ve come from something else entirely).

The ad industry is flooded with overnight ‘gurus’ whose spicy-sounding expertise evaporates the moment conditions change slightly.

True expertise rarely fits neatly into catchy soundbites.

⚠️Beware of marketers who mistake correlation for causation. Just because their tactic coincided with success doesn’t mean it caused that success.

Real expertise is about knowing why something works repeatedly, not just noticing that it happened to work once.

When you follow shallow, flashy advice based on limited experience, you’re gambling with your ad spend and your brand’s growth.

Are you really comfortable risking your business strategy on advice that worked exactly one time, under very specific circumstances?

Mastering a skill requires 10,000 hours of deliberate practice, and welp, I have over 30,000 hours of focused experience in this area. The instincts I've developed and patterns I've recognized would be nearly impossible to match.

The principles I share are meant to be industry-agnostic. They work whether you’re selling skincare 🧴, supplements 💊, sodas 🥤, sandals 🩴, software 💻, or sandwiches 🥪.

I’ve applied my principles and practices across industries and accounts, and they hold up every single time.

I don’t necessarily teach a specific media buying “method” like others pitch.

Instead, I explain how I recommend doing it and, more importantly, why I do it that way. This allows you to understand the logic behind it and apply it to your own unique business.

Even if you don’t want to do things exactly how I do, that’s fine! My goal is simply to highlight and explain nuances, caveats, and pitfalls you might encounter, so you know exactly what to look out for and how to adapt media buying strategies to your specific needs.

And this is exactly what Building Ads with Barry is all about.

I’m not really a course guy, but I made a course because too many people asked me to. I kept hearing the same needs and questions in my consulting calls, so I figured this way I can help more people and save everyone more time and money by putting this into one consolidated course.

And honestly, I think I put too much in here.

The concepts aren’t really engaging enough for posting on social media, but they’re extremely important and valuable for serious advertisers.

This is for anyone in the marketing ecosystem who is close to social media ads: media buyers, creatives, video editors, analysts, founders, agency owners, CMOs, growth marketers, etc. Anyone who benefits from scaling a business with ads.

This is way more fun than the typical “course” experience.

You’ll get to geek out 🤓 with me about the valuable nuances and common misconceptions around media buying, creative strategy, and the broader impact of ads.

Some topics we’ll cover in depth: attribution settings, bid types and cost caps, ugly ads, brand awareness, account structures, growth mindset, and soooo much more.

If you’ve ever wondered exactly how I would set something up or why, this is for you. If you’ve ever thought something I said didn’t make sense, this course will explain it all in a way that will make total clear sense.

One of the first things you’ll hear me say at the start of the course (spoiler alert🚨) is that my goal is to make this course so good you’ll shout from the mountaintops about how great it was and how much value you received. Your success means I’ll sell more courses. Simple as that.

It only takes one key takeaway from the course for it to pay for itself.

Missing just one critical insight could mean thousands of dollars wasted or opportunities lost. Don’t let that happen to your business.

Check out the testimonials from the first cohort of students on my site. They’re all real. Feel free to reach out to any of those people directly on Twitter or LinkedIn to get their honest opinions.

Better yet, try to find someone who didn’t like it or didn’t find value from it. (I’d genuinely love to hear that feedback!)

There’s also a money-back guarantee. Full refund within 7 days of the course start date if it’s not for you. Fewer than 3% requested refunds, and they were all people initially looking for something different.

Finally, if you think there’s anything else I could teach or help you with regarding ads from my unique perspective, you can always book a consulting call with me. But honestly, the course costs a few bucks more than one call with me and provides roughly 15 hours of comprehensive, structured content. You’re probably better off just getting the course.

If you're somehow still on the fence, reply here with any questions or DM me and I'll do my best to reply!

I don’t know what you’re waiting for: join Building Ads with Barry now, this is your last chance to join this cohort! Enrollment closes today! Our first live workshop and Q&A kicks off Thursday. Can’t wait to see you in there! Don’t miss out!

The Deep End

If you’ve made it all the way down here, reply “deep end” and if you bought the course, I’ll pick one student to get a free one-hour 1on1 call with me (worth $1,000).

Alrighty, that’s it! Catch you in the next one.

If there’s anything else you’d like me to cover in this newsletter, let me know!

Hott regards,

Barry Hott